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MobiChange is seeking funding to develop an open-source, multi-lingual mobile social networking platform, accessible by voice and SMS, designed to support local communities and help mobilize social change.


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Hi,
My name is Brittany Hinchliff and I work for the Vodafone Americas Foundation. We launched a new initiative called the Vodafone Wireless Innovation Project, where we’re seeking to identify and fund the best innovations using wireless related technology to address critical social issues around the world.
I hope you will help spread the word to potential applicants by forwarding the attached fact sheet and press release, and directing them to the Foundation website at: http://www.vodafone-us.com/innovation.html and pressing the "enter" button below it, or directly reach the Project website at: http://project.vodafone-us.com
Three winners will be awarded prizes of $300,000, $200,000 and $100,000 for unique, late-stage wireless innovations that offer the best potential for creating social change in the areas of education, health, economic development, the environment and access to communication.
The Vodafone Wireless Innovation Project is open to projects submitted by applicants from universities and nonprofit organizations based in the United States. Eligible projects must:
· Demonstrate a multi-disciplinary approach that uses an innovation in wireless related technology to address a critical global issue
· Hold the potential for replication and large scale impact
· Include a business plan or basic framework for financial sustainability and rollout
Applications will be accepted online from November 17 to February 2 at http://project.vodafone-us.com/
If you have any questions, please feel free to contact us at project@vodafone.com
Thank you very much for spreading the word about the Wireless Innovation Project, and helping to discover innovations that can change the world.
Brittany





The MobiChange founding team combines a rare set of skill and experiences: (1) expertise in the emerging markets in Asia and Africa, (2) understanding of the emerging mobile social networking space, and (3) experience in using mobile and social media applications to engage non-profits and grassroots communities.
Ken Banks runs kiwanja.net, an organisation that helps grassroots non-profits around the world figure out how to use mobile technology in their social change work. Ken's FrontlineSMS project has previously received grants from William and Flora Hewlett Foundation, MacArthur Foundation and the Open Society Institute. For more, see www.kiwanja.net.
Dina Mehta is a partner at Mosoci (research for web 2.0 strategy) and Explore Research & Consultancy (qualitative market research). Dina has contributed to building several communities on the internet, such as Worldchanging, Tsunami Help, KatrinaHelp, Asia Quake Help, SkypeJournal and Global Voices Online. For more, see www.dinamehta.com.
Will White is the lead developer for the SMS Framework in Drupal. He also works with Development Seed where he build social applications.
Gaurav Mishra is the 2008-09 Yahoo! Fellow in International Values and Communications Technology at Georgetown University where he will be teaching a graduate course on the use of social media in business, government and development in Spring 2009. Gaurav has extensive previous experience in the Indian consumer market. For more, see www.gauravonomics.com.

MobiChange will be piloted in Mumbai's Dharavi, which is Asia's largest slum, with a population of over 600,000.
MobiChange will work closely with grassroots non-profits in the slum to build a code base and user interface that is flexible enough to be customized for development-oriented applications in the areas of education, activism, and micro-enterprise. It will be the first social networking experience for many slum residents and allow them to do some of the things we take for granted on social networks: learn, earn and build a community.
MobiChange will subsequently release its open source code base and train non-profits in emerging Asia and Africa to use it as a powerful development tool in the local communities they work with.

Even as the ubiquitous use of mobile phones bridges the digital divide between the developed and developed countries, another digital divide — digital divide 2.0 — is opening up between the haves and have-nots. Digital divide 2.0 is not about access to communications devices; it is about the ability to leverage the power of group-forming social technologies to collaborate with others, self-organize into grassroots communities and create crowd-sourced content that is relevant for these communities.
Most of the present mobile social networks are aimed at high-end users with feature-rich, location-aware smartphones and are inaccessible to most mobile users in emerging countries, in terms of both affordability and usability. A mobile social networking platform for emerging Asia and Africa needs to be designed to be accessed almost exclusively by $50 mobile phones via intuitive, lowest common denominator, multi-lingual voice and text message based menus.
MobiChange will be the first social networking experience for millions of mobile phone users who have limited ease with English and use a $50 mobile phone as their only computing device. It will allow them to do some of the things we take for granted on social networks — meeting new people with common interests, benefiting from new opportunities for learning and earning, even sharing their own knowledge and skills with others.
Its open-source code base will be developed on the basis of extensive ethnographic research amongst mobile phone users and non-profits in developing Asia and Africa to ensure that its multi-lingual voice and text message based user interface is intuitive even for first time mobile users and its functionality addresses real problems in their everyday lives.


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